• How Are Keyword
Phrases Communicated to the Search Engines by SEO Experts?
• Is It Important to Include Keywords in Body Text to Achieve
Top 10 Search Engine Positioning &
Placement?
• Keywords in Text - Emphasizing Search Engine Keyword Promotion.
• Is It a Legitimate Web Site Promotion Technique to Include
Redirect Script in a Web Site?
• When Will Your Site Get Added or Indexed by the Search
Engines?
• How Do the Major Search Engines Gather All of Your Keyword
Information?
• Where Are Keyword &
Description Meta Tags Located?
• For Effective Search Engine Optimization, How Many Words
Can Your Description Meta Tag Contain?
• Can Keywords Be Repeated in the Meta Tags to Achieve Ranking
and Placement in Search Engines?
• Why Is Body Text on Your Home Page So Important to Website
Positioning &
Optimization Results?
• For Good Search Engine Positioning and Optimization How
many Words of Body Text Should Be Included on Pages Submitted
to the Engines?
• DMOZ - Why Does it Take So Long to Get Indexed?•
Unrelated Inbound Links - Effect On Search Engine Positioning
Improvement.
• Outside Links with Prime Keyword - Effect On Improved Search
Engine Placement.
• Search Engines and Framed Pages?
• What Is The Importance of The Meta Description Tag?
• Why Is It Critical to Professional Search Engine Promotion
to Establish Inbound Links from Industry Related Directories?
• Are Title Tags Important to Ranking and Placement in Search
Engines?
• Do the Search Engines Read Frames, Java Script, Images,
Flash or Data Based Information (Dynamic Content)?
• What Is Search Engine Spam?
How
Are Keyword Phrases Communicated to the Search Engines by SEO
Experts?
If you hope to achieve Top
10 placements in the search engines for specific keyword phrases,
it is important for the search engines to index and remember your
keyword terms. To do this you need to use your keyword phrases
in several locations to let the search engines know these words
are important to your site for search engine positioning improvement.
The first place to use your most important keyword or keyword
phrase is in your title tag.
After your title, use your
important keyword phrases in the description meta tag. This tag
should be two descriptive sentences describing your site. Be aware
that this is the information most search engines will display
to describe your site to potential visitors
Finally, keywords in page
copy are mandatory!
Is
It Important to Include Keywords in Body Text to Achieve Top 10
Search Engine Positioning &
Placement?
The search engines compare
the keywords in the written text to the keywords in the meta tags
and source code. If they find a match or relevancy between the
keywords in page copy and the keywords in source code, your site
will have improved search engine placement. Inclusion of keywords
in text and headings is vital to the achievement of Top 10 placements.
Keywords
in Text - Emphasizing Search Engine Keyword Promotion.
In responding to a search
inquiry, what do search engines do? They search their index of
sites attempting to find a "match" or relevancy between the search
term and keywords in their indexes. So what could be a better
match than a site that has the search term contained in its visible
text. It is for this reason we emphasize to our clients the absolute
requirement that keywords be included in page content for any
page that we are optimizing for Top 10 search engine placement.
This is called "keyword rich" text. In most cases it is necessary
to rewrite text to include keywords.
Is
It a Legitimate Web Site Promotion Technique to Include Redirect
Script in a Web Site?
The search engine¹s will not
add a site to it's index if it uses automatic redirect script.
The reason is simple. Their use was abused badly. It was extremely
common for a single business or individual to own several hundred
domain names all of which directed a visitor to the same final
destination. In reaction the major search engines decided that
this abuse was hurting their search results and no longer accepted
pages including redirect script.
When
Will Your Site Get Added or Indexed?
After your web site promotion
firm successfully submits your website to a search engine, directory
or link page, it is up to those pages to add your site. Most link
pages are automated and will add your site almost instantly. The
major search engines like Google will send a "spider" to your
site within a few weeks of submission. That spider will read and
index your website and then schedule your site to be listed. The
amount of time to get added to the major search engines varies
almost daily and depends on several factors. It is a good rule
of thumb to expect four to six weeks before your site will show
up on any major search engines, and up to 3 months for several
others.
How
Do the Major Search Engines Gather All of Your Keyword Information?
Right from your site? The
principal sources are the title tag, the description tag and page
copy. The Meta Keyword tag is practically irrelevant. As a matter
of fact only Inktomi and Alta Vista rely on it at all.
Where
Are Keyword &
Description Meta Tags Located?
Your meta tags are found in
the source code of your website between the <head>and the
</head>tags.
For
Effective Search Engine Optimization, How Many Words Can Your
Description Meta Tag Contain?
Up to a maximum of thirty
words or approximately 300 characters.
Can
Keywords Be Repeated in the Meta Tags to Achieve Ranking and Placement
in Search Engines?
When editing your meta tags
be sure not to repeat keywords. The search engines and professional
SEOs do not like the repetitive use of words and in the long run
it may adversely affect your web site positioning and optimization
progress. Do your best to avoid this practice. Gross repetition
of keywords is search engine spam.
Why
Is Body Text on Your Home Page So Important to Website Positioning
& Optimization
Results?
When a search engine spider
visits your site it will look at your meta tags but it will then
look at your body text and compare the two. If body text does
not include keywords, in determining Top 10 search engine placements,
the search engine will give much less credence to the keywords
contained in your title and description meta tags.
For
Good Search Engine Optimization and Positioning Results, How Many
Words of Body Text Should Be Included on Pages Submitted to the
Engines?
We recommend between 200 and
400 words depending upon the numbers of keywords that are emphasized.
More keywords, more words. It also is important that use of keywords
not be contrived but flow naturally in the context of the sentence
or the paragraph.
DMOZ
- Why Does it Take So Long to Get Indexed?
Here are a few reasons explaining
why it sometimes is a slow process getting listed in the "search
directories." Sites are added to the directories after being reviewed
by humans. They are not added by spiders and robots as are the
search engines.
There's a lack of editors
for some categories.
• Some
people mistakenly submit local sites to main categories as opposed
to the appropriate local category.
• Some add slogans or keywords to the company name in the
submitted title.
• Some over-submit to a whole bunch of categories at once.
• Some people submit sites that already have a listing.
• Some
submit descriptions that are "all puffery and no substance."
• Some submit sites that don't have an adequate description
of what the site is all about (on the site itself).
• Some submissions have spelling errors.
• Some sites have no contact info.
Unrelated
Inbound Links - Effect On Search Engine Positioning Improvement.
Unrelated links to your
site are only minimally helpful to high rankings and may even
be a negative factor in determining Top 10 search engine placements.
They just don¹t work anymore. What does work is high placements
in the major directories (Yahoo, DMOZ) and related links both
inbound and outbound.
Outside
Links with Prime Keyword - Effect On Improved Search Engine
Placement.
Inbound links that include
your primary keyword phrase in the hyperlink have a large influence
on placement positions.
Search
Engines and Framed Pages.
Certain search engines penalize
sites that use frames because they are unable to read frames;
they see a blank. It is very important to use good meta tags
in a page that uses frames as this is the only way a search
engine can properly position a framed page. The meta tags should
be placed on the main index page (the one that contains the
frameset information). Search engine spiders will look at your
page¹s meta tags and body text. However if a page uses frames,
it will not be able to see your body text. It is best not to
use frames at all on the page you submit to the search engines
but if you do need to use frames your meta tags are the only
way a search engine can tell what your page is about.
What
Is The Importance of The Meta Description Tag?
The purpose of this tag
is twofold. The words placed within this tag are given some
weight with most search engines and can help a page to improved
search engine placement in the search results for these particular
words. Secondly, the words placed in this tag appear under the
title in a search engine's list of results.
Why
Is It Critical to Professional Search Engine Promotion to Establish
Inbound Links from Industry Related Directories?
By far the principal method
that the search engines rely on to locate and index new sites
on their own is through the use of spiders, robots etc. Thus
aside from "Paid Search Engine Submissions," manual or auto
submissions are ineffective and essentially a waste of time.
In locating and indexing new sites on their own, the engines
will always follow links that point to your site from other
sites. Since the search engines like "Directories" a lot, SEO
experts should ensure that the site is listed in as many industry
directories as is possible. This will facilitate the engines
finding and indexing your site.
Are
Title Tags Important to Ranking and Placement in Search Engines?
Next to keywords contained
in content/visible text, the title tag is the most important
method of communicating what your site is all about to the search
engines. Title tag information will show on the search engine
results page and is the hyperlink to your web site.
A common error in writing
title tags is to use the Company Name exclusively. This is an
error because Company Name is probably not one of your prime
keywords. Due to the title tags importance, you must include
your prime prime keywords. You may then insert company name
at the end of the tag. And remember that the search engines
can only store approximately 70 to 105 characters including
spaces and punctuation.
Do
the Search Engines Read Frames, Java Script, Images, Flash or
Data Based Information (Dynamic Content)?
As a general rule, the answer
is no. They see a blank - nothing. However there are exceptions.
For example, Fast now has the capability to read Flash. Thus
when optimizing your site, if the engines see a blank, then
the site is not communicating vital keyword information to them.
Do methods exist to overcome
these negatives to web site positioning and marketing? The answer
is yes. However due to complexity, these methods are not discussed
in these FAQs.
What
Is Search Engine Spam?
Search Engine Spam is the
use of search engine position optimization methods that do not
add original content to the internet, the use of position optimization
methods that facilitate duplication of content or the use of
methods that provide erroneous information to internet users.
The end result of spam techniques is that search engine capacities
are overwhelmed slowing service and inaccurate information is
provided to internet users. The search engine community takes
the issue of spam very seriously.
Spam includes the use of
doorway pages and other related techniques, redirect script,
text that is created solely for the search engines, tiny text,
invisible text or same color text as background in order to
hide it from viewers, keyword stuffing, meta information that
does not accurately reflect what the site is about, use of hidden
links, cross linking with non related sites to boast link popularity,
use of cloaking techniques, use of mirror sites, and use of
auto submit software.
