Link
Building Background
•
Link Building Strategy. An effective link
building strategy includes:
i. Identifying quality
links that will drive targeted traffic to your site ii. Giving
the search engines what they want - informative content that
is linked to other relevant material and iii providing relevant
links fulfilling people's needs
•
Link Building Results.
Establishing an effective linking program results in your becoming
a member of a virtual community or network. Linking to key related
resources (outbound links) and allowing these key resources
to link back to your site provides two-way access to valuable
related topical content. The virtual network produces the most
benefit when the links that are established are "topically related"
and are "popular," highly trafficked.
•
Benefits of Link Building. The more inbound links
to your site from related web sites, the more visitations will
increase and the greater the opportunity for people to find
your valuable content. Second, the more inbound links to your
site the more the search engines will understand that your site
is "popular." Third, the more outbound links to related material
your site offers, the more the search engines will understand
that you are providing a useful and valuable information service.
And last, the more useful, quality and related sites that you
are linked to and from, the higher the search engines will rank
your site.
•
Google Page Rank. Page Rank is Google's method
of measuring a site's "usefulness" or "popularity." Google relies
on a measurement scale of 0 - 10. Five is a very good score.
Page rank is now a major and active part of how Google determines
ranking positions. It is therefore important to perform well
in this critical area.
•
Web Site Ranking's Link Building Goals.
1. Raise the Google Page
Rank by two points.
2. Develop a comprehensive
outbound directory of related sites.
3. Develop a target list
of prospect inbound links numbering 150
4. Persuade 50% of the
target list sites to link to us.
5. Generate a minimum
of seventy-five inbound links.
6. Outperform the top
three competitors
Link
Building Programs
Three link building modules
make up our link building program. These modules can be used either
individually or as a group. Additional information is available
on each of these programs on request.
The
Link Building Starter Program
This Program provides everything
required to begin the establishment of an inbound and of an outbound
Link Building capability. The Program provides a Link Directory
page in your web site providing links to a minimum of fifty and
as many as three hundred, useful, popular and related web sites.
This list also becomes the Target list for developing the maximum
number of sites, useful, poplar and related, linking back to you.
Fee
Structure Link Starter Program
.....................$900.00
Payment
Link Starter Program
Deposit .....................$None
Four Months ................$225.00/mo.
Link
Building Advanced Program Phase 1
Inbound
Link Building Advanced Phase 1.
The Advanced Program, Phase
1, extends the Target Master List into search directories and
engines in addition to the fifteen major engines. The search engines
very much like links from search directories. Our list of Directories
is proprietary and numbers approximately thirty five. Examples
of directories are Yahoo Sites and the Open Directory. If you
have ranking positions in these directories, it will assist your
Google page rank. We submit your site for indexing to these directories
and there are several directories that require a paid submission
- see Credit Card Fees below.
Fee
Structure Link Advanced Program Phase 1 ................$700.00
Payment
Outbound Link Building Program
Deposit ...........................................None
Credit Card Fees (Estimate)
....................$300.00
Monthly for two months .........................$200.00/mo.
Link
Building Advanced Program - Phase 2.
Inbound
Link Building Advanced Phase 2
The Advanced Program, Phase
2, extends for all of the sites identified in the Target Master
Link List, begin the "Link to Us Solicitation Campaign." This
requires development of a link to us solicitation letter, and
an e mail campaign with three monthly follow-up requests.
Fee
Structure Link Advanced Phase 2
....................$1,000.00
Payment
Outbound Link Building Program
Deposit .............................................None
Monthly for five months
............................$200.00/mo.
