Pay
Per Click Placement Program (PPC)
Search
Engine PPC Programs. Provide Clientele with
information on the relative strengths, weaknesses and costs of
various pay per click programs offered by the major search engines.
Also provide search engine positioning assistance in PPC Program
setup, management and results reporting.
Definition
- A PPC Campaign. A
single PPC Campaign is defined as a group of up to six keywords
entered into a single search engine's PPC Program.
Program
Set Up. Setup and monitor Pay per Click promotional
campaigns in search engine's pay per click advertising programs
such as Google Ad Words and Overture.
Program
Set Up Adjustments. During
the course of the Program, perform any adjustments or changes
to the original program set up that may be required or that Client
desires.
Monthly
Analysis Report. Provide monthly a report organized
by each keyword specifying numbers of impressions, total number
of click throughs, cost per click through and total monthly and
year to date campaign costs and average position.
Program
Term. PPC keyword promotional campaigns have a
minimum duration of six months.
Fee
Structure
- PPC Campaign .....Set Up Fee .......$150.00
..............................Monthly
......$75.00
Payment
- PPC Campaign ........Set Up Fee One Time...$150.0
...................... Monthly
......$75.00
