|
Custom
Site Review.
This review stresses locating source code script that could
jeopardize or even prevent optimization, locating factors
making site navigation by the search engines difficult and
any us of Java Script, Flash, Frames, excessive use of images
or data bases. These languages as a general rule are not
able to be read by search engines. Therefore it is necessary
in these cases to develop corrective action programs.
Optimization
Campaign Strategy Identify optimization
goals and objectives and pages to be optimized.
Pages
Optimized. In both the Emerald and the Diamond
Programs, we optimize the Index Page. In the Emerald, we
optimize 7 Top Level or interior pages and in the
Diamond, 14 Top Level pages. This practice provides
for huge opportunities to achieve multiple Top 10 Rankings.
Benchmark
or Base Search Position Report. At the outset
of the Campaign, we will run a Search Position Report for
the exact keywords that we are optimizing your site for.
This will allow us to accurately gauge new positions achieved
going forward.
Custom
Keyword Analysis. Based on Client input,
a keyword review of your existing site and a keyword review
of top competitor sites, we will develop a broad universe
of potential keywords and keyword phrases.
Custom
Keyword Development and Selection. These
terms are then subjected to analysis including
• Frequency
of their actual use in searches
• Numbers of competing pages in Google
• Probability
of achieving a Top Ten Ranking.
This analysis takes
much of the guesswork out of keyword selection. Based on
this information, the client then selects his final list
and prioritizes them in terms of their importance. They
are grouped into related sets of keywords for use in optimizing
various Top Level pages.
|
"Search
Engine Friendly" Site Structural Work.
The objective of this work is to make it as easy
as possible for the search engines to quickly navigate
through the site. We want this to occur so that we ensure
the engine indexs all of the pages that we have optimized.
To do this, the engines must get to at the least our second
level pages. Some of the techniques that we rely on includes:
• Site Map.
Creation of a highly optimized site map linking to and
stressing all of our optimized pages.
• Insertion at the bottom of the Index page, an HTML
navigation bar, again highly optimized and linking
to our optimized pages.
• Keyword Hyperlinks. In the index page text
insertion of keyword hyperlinks linking to the interior
pages that we have optimized.
URL
Revisions. To include keywords. These techniques
almost guarantee that the engines will find and index
our optimized top level pages.
Meta
Tag Development. All optimized pages. Expert
correct meta tag preparation and insertion in Title Meta,
Keyword Meta and Description Meta.
Robots
Text Instruction. Ensures that the search
engine reindexes the page every 15 days.
Source
Code Keyword Insertion. All optimized pages.
Expert keyword insertion in source code - proper location,
proper frequency, proper prominence.
Content/Text
- Keyword Insertion. All optimized pages.
Expert keyword insertion in headings and in text - proper
location, proper frequency, proper prominence.
Content/Text
- Expansion. Ensuring that content is large
enough to properly present our prime keywords.
Copywrite
Services. Available..
|
